Dedicate some time to writing really great content.
The saying goes that you should write for people first and search engines second. This basically means you should be creating really quality pieces that are useful and engaging for humans because the search engines will recognise your efforts. Your readers will share your work generating additional backlinks, not to mention extra traffic, and search engines will recognise your quality piece because it will flow naturally with not too many keywords.
Get links to your pages from other trusted websites.
Even if you are new to the web, you have natural links you could try to get. All businesses have suppliers whether they are accountants, solicitors or raw material providers. All these suppliers are bound to have a website, contact them to ask for a link back. When building links, always give other site owners a reason to want to link back to you. Perhaps write an article based on a particular client – everyone likes bragging rights and this can gain you additional links without even having to ask. All Google wants to see is links that have an editorial right to be there.
Complete all image attributes.
Pictures dress up your pages but search engines don’t really know how to deal with them unless you complete all the nitty-gritty details like title, caption, alternate text, description. Be ethical though, don’t use it as an opportunity to cram an extra few keywords onto the page as this will likely have a negative impact on your search engine ranking. Some people search for what they are looking for via Google image search, if your image is highly visible then your potential customers will likely visit your page.
Diversify internal anchor text links.
There needs to be variations in the text when one creates those blue-highlighted anchor text links. The links on a page are what the search engine spiders follow in determining where they are being led. The text used in the links are used in helping the search engines figure out what the page it leads to is all about.
Take note of word count.
Although it’s been a classic rule that “readers online do not read”, it simply doesn’t mean that one has to deprive the online users of good, meaty content. Stick to at least 250 words a page. SEOs know that writing down for an appropriate length of text means being more able to include more related terms for the target keywords. In order to help with the page-browsing experience, consider using large fonts to draw the eye to key headline points. This will make for a page that is broken up well into sections that answer the question the reader is looking for.
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